Clarity from COMPLEXITY
I'm Billy No, a Principal IC Product Designer & UX Innovator crafting elegant solutions to complex problems.
Case Studies

GourmetGo: Food Ordering, Delivery & Bill Splitting
A concept for a modern food delivery app, focusing on a visually engaging UI and a frictionless ordering and bill-splitting experience.

IoT Fleet Monitoring Dashboard
An industrial IoT dashboard designed to transform raw sensor data into actionable insights for real-time asset monitoring and predictive maintenance.

Healthcare App: Accessible Patient Portal
A patient portal redesign focused on WCAG accessibility and intuitive design to create an inclusive and stress-free healthcare experience.
Personal Projects

Farmyard Tales with Charlie
A personal storytelling podcast inspired by a rescued cat, created using a suite of generative AI tools for ideation, voice generation, and visual identity.
User-Tested, Designer-Approved
From digital concepts to tangible goods, here are a few of my designs available as unique, high-quality products for your everyday life.

I run on deadlines and iced coffee
Embrace comfort and style with this Organic Unisex Classic T-Shirt. Crafted from 100% certified organic cotton, it offers a cozy feel against your skin while being kind to the environment. The shirt's medium weight makes it a perfect staple for year-round wear, whether layering it in winter or wearing it solo in warm weather. Ideal for creatives, professionals, or anyone who values sustainable fashion, this t-shirt speaks to those who appreciate quality and care about their impact. Perfect for casual outings, lounging at home, or as a thoughtful gift for special occasions like birthdays, Earth Day, or back-to-school celebrations. The ribbed collar adds durability, and the clean silhouette ensures you'll look great no matter the setting.Product features- 100% Certified Organic Cotton for a soft feel.- Durable ribbed collar for added comfort.- Constructed with side seams for a structured fit.- Self-fabric shoulder tape enhances garment quality.- Medium weight fabric for versatile wear.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean
$25.40

Don't Ask Me to Make the Logo Pop
Introducing our classic Organic Unisex T-Shirt, a perfect blend of style and sustainability. This shirt brings a casual, laid-back vibe, ideal for everyday wear, whether you're lounging at home or out and about with friends. The soft, breathable fabric makes it a staple in any wardrobe, appealing to eco-conscious fashion lovers. Great for anyone who values comfort, this T-shirt is also a thoughtful gift for those celebrating birthdays, holidays, or special occasions like Earth Day. Embrace a lifestyle that's kind to the planet with this essential piece!Product features- 100% Certified Organic Cotton: Soft, warm, and environmentally friendly.- Ribbed Collar: Ensures comfort while maintaining durability.- With Side Seams: Offers a flattering structure and shape.- Self Fabric Shoulder Tape: Provides clean lines and prevents stretching.- Medium Fabric Weight: Comfortable and substantial feel, perfect for layering.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean
$25.40

Fueled by coffee and usability tests.
Introducing a comfortable and stylish Organic Unisex Classic T-Shirt, perfect for everyday wear. This eco-conscious tee provides a soft touch against the skin while being gentle on the planet. Picture a cozy morning coffee or a casual outing with friends—this shirt is designed to fit seamlessly into your lifestyle. Ideal for those who value sustainability and style, it appeals especially to eco-friendly shoppers and anyone keen on casual fashion. Perfect Gift for Programmers, Designers, Tech Lovers | Casual Wear, Funny T-Shirt, Geek Culture Product features- 100% certified organic cotton for a soft, eco-friendly feel.- Ribbed collar ensures comfort and durability.- Structurally designed with side seams for a flattering fit.- Self fabric shoulder tape adds clean lines and prevents stretching.- Lightweight medium fabric (5.5 oz/yd²) perfect for layering.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean
$25.40

Will Prototype for Coffee
Celebrate simplicity and comfort with our Organic Unisex Classic T-Shirt. Made from 100% certified organic cotton, this shirt offers a soft and durable fit that's perfect for everyday wear. Whether you're lounging at home or out with friends, its flexible and lightweight fabric allows for easy movement, making it a great addition to any casual wardrobe. Ideal for environmentally conscious individuals or anyone looking for a comfortable, stylish tee, this shirt is perfect for occasions like birthdays, casual gatherings, or just treating yourself. Wear it with pride knowing you’re making a sustainable choice!Product features- 100% Certified Organic Cotton for superior softness and breathability.- Ribbed collar provides comfort and durability for everyday wear.- Side seams ensure a structured and flattering fit.- Self fabric shoulder tape enhances the garment's longevity.- Medium fabric weight (5.5 oz/yd²) adds just the right amount of warmth.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean
$25.40

Wildstyle Graffiti Character Desk Mat Mural for Home Office, Gamer Mouse Pad, Stylish Desk Accessory, Gift for Artists, Vibrant Workstation Decor
Transform your workspace with our vibrant Desk Mats that bring a burst of color and personality to your desk. Whether you're a student in need of inspiration or a creative professional looking to spark ideas, these mats are the perfect addition to your environment. Embrace a fun-loving vibe as you work, study, or game, making every day a celebration of creativity. Ideal for any occasion, from housewarmings to back-to-school, these desk mats are a thoughtful gift for tech lovers and art enthusiasts alike, ensuring they stand out in any setting.Product features- Vibrant colors for a lively design.- Rubber base ensures firm grip and smooth use.- Easy-to-clean smooth surface for hassle-free maintenance.- Durable materials with tear-resistant properties.- Available in three sizes to fit any workspace.Care instructions- Use warm water and dish soap to clean spots off your pad. It's not necessary to soak the whole pad. For hard-to-clean spots use a soft-bristled brush.
$30.00

Wildstyle Graffiti Character Desk Mat Mural for Home Office, Gamer Mouse Pad, Stylish Desk Accessory, Gift for Artists, Vibrant Workstation Decor
Transform your workspace with our vibrant Desk Mats! Featuring stunning designs that brighten your desk, these mats add a splash of creativity and personality to any home office or study area. Perfect for students, professionals, and anyone who loves to express themselves through unique decor, this desk mat brings an energizing vibe that makes working or studying more enjoyable. Ideal for gifting during holidays like Back to School, Christmas, or even housewarming celebrations, this product will resonate with those who appreciate a blend of function and flair in their workspace. Upgrade your desk aesthetics while enjoying a smooth and sturdy surface for all your tasks!Product features- Vibrant colors that enhance any workspace- Durable rubber base for a firm grip- Smooth surface for effortless mouse gliding- Anti-fray edges for long-lasting use- Available in multiple sizes to fit your deskCare instructions- Use warm water and dish soap to clean spots off your pad. It's not necessary to soak the whole pad. For hard-to-clean spots use a soft-bristled brush.
$30.00
About Me

I craft intuitive, user-centric digital experiences that bridge business goals with user needs. My design philosophy is grounded in empathy and a commitment to solving complex problems with elegant, functional solutions that are both impactful and a joy to use.
With over a decade of experience spanning both nimble startups and large-scale enterprise environments, I specialize in building robust design systems, leading high-performing teams, and steering products from initial concept to successful market launch. I thrive on creating clarity from complexity and delivering products that users love.
Deep collaboration and open communication are the bedrock of great products.
A bias for action, rapid prototyping, and iterative progress is how we learn fast.
Empathy isn't just a buzzword; it's the core of building things people actually want to use.
Design Tools
Research and Development
Design Specialties
Mobile Design
Creating intuitive mobile experiences that delight users.
Web Applications
Designing complex web applications with clarity and purpose.
Visual Design
Creating visually stunning interfaces with attention to detail and brand consistency.
Design Systems
Building scalable design systems for consistent user experiences.