Clarity from COMPLEXITY

A personal storytelling podcast inspired by a rescued cat, created using a suite of generative AI tools for ideation, voice generation, and visual identity.

Storytelling

Branding

Design

Runway

Behind the Project

A woman lovingly holding her ginger cat, reunited thanks to PurrConnect

PurrConnect: Designed to Care, Built to Connect

A web application designed to help reunite lost cats with their families through private report management, AI-powered breed identification, and an interactive map of community sightings.

User-Tested, Designer-Approved

From digital concepts to tangible goods, here are a few of my designs available as unique, high-quality products for your everyday life.

I run on deadlines and iced coffee

Embrace comfort and style with this Organic Unisex Classic T-Shirt. Crafted from 100% certified organic cotton, it offers a cozy feel against your skin while being kind to the environment. The shirt's medium weight makes it a perfect staple for year-round wear, whether layering it in winter or wearing it solo in warm weather. Ideal for creatives, professionals, or anyone who values sustainable fashion, this t-shirt speaks to those who appreciate quality and care about their impact. Perfect for casual outings, lounging at home, or as a thoughtful gift for special occasions like birthdays, Earth Day, or back-to-school celebrations. The ribbed collar adds durability, and the clean silhouette ensures you'll look great no matter the setting.Product features- 100% Certified Organic Cotton for a soft feel.- Durable ribbed collar for added comfort.- Constructed with side seams for a structured fit.- Self-fabric shoulder tape enhances garment quality.- Medium weight fabric for versatile wear.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean

$25.40

Don't Ask Me to Make the Logo Pop

Introducing our classic Organic Unisex T-Shirt, a perfect blend of style and sustainability. This shirt brings a casual, laid-back vibe, ideal for everyday wear, whether you're lounging at home or out and about with friends. The soft, breathable fabric makes it a staple in any wardrobe, appealing to eco-conscious fashion lovers. Great for anyone who values comfort, this T-shirt is also a thoughtful gift for those celebrating birthdays, holidays, or special occasions like Earth Day. Embrace a lifestyle that's kind to the planet with this essential piece!Product features- 100% Certified Organic Cotton: Soft, warm, and environmentally friendly.- Ribbed Collar: Ensures comfort while maintaining durability.- With Side Seams: Offers a flattering structure and shape.- Self Fabric Shoulder Tape: Provides clean lines and prevents stretching.- Medium Fabric Weight: Comfortable and substantial feel, perfect for layering.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean

$25.40

Fueled by coffee and usability tests.

Introducing a comfortable and stylish Organic Unisex Classic T-Shirt, perfect for everyday wear. This eco-conscious tee provides a soft touch against the skin while being gentle on the planet. Picture a cozy morning coffee or a casual outing with friends—this shirt is designed to fit seamlessly into your lifestyle. Ideal for those who value sustainability and style, it appeals especially to eco-friendly shoppers and anyone keen on casual fashion. Perfect Gift for Programmers, Designers, Tech Lovers | Casual Wear, Funny T-Shirt, Geek Culture Product features- 100% certified organic cotton for a soft, eco-friendly feel.- Ribbed collar ensures comfort and durability.- Structurally designed with side seams for a flattering fit.- Self fabric shoulder tape adds clean lines and prevents stretching.- Lightweight medium fabric (5.5 oz/yd²) perfect for layering.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean

$25.40

Will Prototype for Coffee

Celebrate simplicity and comfort with our Organic Unisex Classic T-Shirt. Made from 100% certified organic cotton, this shirt offers a soft and durable fit that's perfect for everyday wear. Whether you're lounging at home or out with friends, its flexible and lightweight fabric allows for easy movement, making it a great addition to any casual wardrobe. Ideal for environmentally conscious individuals or anyone looking for a comfortable, stylish tee, this shirt is perfect for occasions like birthdays, casual gatherings, or just treating yourself. Wear it with pride knowing you’re making a sustainable choice!Product features- 100% Certified Organic Cotton for superior softness and breathability.- Ribbed collar provides comfort and durability for everyday wear.- Side seams ensure a structured and flattering fit.- Self fabric shoulder tape enhances the garment's longevity.- Medium fabric weight (5.5 oz/yd²) adds just the right amount of warmth.Care instructions- Machine wash: cold (max 30C or 90F)- Non-chlorine: bleach as needed- Tumble dry: low heat- Iron, steam or dry: low heat- Do not dryclean

$25.40

About Me

I craft intuitive, user-centric digital experiences that bridge business goals with user needs. My design philosophy is grounded in empathy and a commitment to solving complex problems with elegant, functional solutions that are both impactful and a joy to use.

With over a decade of experience spanning both nimble startups and large-scale enterprise environments, I specialize in building robust design systems, leading high-performing teams, and steering products from initial concept to successful market launch. I thrive on creating clarity from complexity and delivering products that users love.

My Working Values

Deep collaboration and open communication are the bedrock of great products.

A bias for action, rapid prototyping, and iterative progress is how we learn fast.

Empathy isn't just a buzzword; it's the core of building things people actually want to use.

Design Tools

Research and Development

Design Specialties

Mobile Design

Creating intuitive mobile experiences that delight users.

Web Applications

Designing complex web applications with clarity and purpose.

Visual Design

Creating visually stunning interfaces with attention to detail and brand consistency.

Design Systems

Building scalable design systems for consistent user experiences.

Let's Work Together

Have a project in mind? Whether you're a startup founder with a vision or looking to improve an existing product, I'd love to hear about it. Let's collaborate and create something great together.